Episode 005: Are you wasting your marketing dollars?

How do you know if your investment is paying off?

We have to spend our budgets wisely. Often times, though, we feel like “marketing” is that one area that’s hard to measure. We throw a bunch of dollars at it and hope it pays off. Today Ali Schwanke takes her turn in the hotseat to answer Darren’s questions about her area of expertise. Check out her practical tips for getting more from your marketing investment.

Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

 Permission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin

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